Bowel Cancer UK has launched the Be a Star, Bake a Cake campaign, supported by celebrities including Tom Aikens and Gennaro Contaldo, which encourages everyone to hold a cake sale at home or a bake off at work and invite friends, family and colleagues to sample the treats and make a donation to help fund vital research to stop bowel cancer.
The initiative comes ahead of Bowel Cancer Awareness Month in April. Aikens commented 'I'm supporting Bowel Cancer UK's Be a Star, Bake a Cake campaign as I'd like to help raise funds to stop bowel cancer - it's the UK's second biggest cancer killer but it shouldn't be'.